The French competitors authority has fined Google 220 million euros for giving desire to its personal companies in internet advertising. Google didn’t deny the allegations, the high-quality had now been ordered as a part of a settlement, the authority introduced in Paris on Monday. Google provided acceptable modifications that have been accepted by the authority. “We are going to check these modifications within the coming months and develop them additional earlier than we distribute them on a broader foundation, partly worldwide,” mentioned Google.
Monopoly place in internet advertising
The competitors authority accuses the US firm of getting abused its dominant place out there for internet advertising (advert server). “The Authority has discovered that Google has given preferential therapy to its personal applied sciences, that are marketed underneath the Google Advert Supervisor model (…),” it mentioned. These practices are “notably critical” as a result of the deprived additionally embrace press associations whose financial mannequin has been critically weakened anyway by the decline in newspaper subscriptions.
These have been deprived out there for so-called supply-side platforms (SSPs), for instance. It’s an interface between web site suppliers and advertisers. The French competitors authority reminded that corporations with a place like Google have a particular duty. “These very critical practices put competitors at an obstacle within the rising internet advertising market and enabled Google not solely to take care of its dominant place, however to broaden it,” mentioned Isabelle de Silva, chairman of the French competitors authority, in accordance with the announcement.
Google provides in
“We’re of the opinion that we provide useful companies and are in competitors. However, we try to work proactively with the regulatory authorities to make enhancements to our merchandise,” mentioned the US firm. They’ve labored with the French authority for the previous two years and now wish to enhance entry to information or enhance the flexibleness of Google Advert Supervisor.
Google has already been fined a number of instances by French regulators. In 2019, the group needed to pay 150 million euros as a result of he had his Dominant position in search engine advertising exploited have: The foundations for the promoting platform Google Advertisements are opaque and obscure. And France’s information safety regulator accused the group (along with Amazon) of 2020, with out the consent of the customers Having set tracking cookies – the high-quality was 100 million euros.