Who is Oumi Janta, the Instagram phenomenon skater, the face of Bottega Veneta’s new adv

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    The brand new marketing campaign of Bottega Veneta

    Forty-nine weeks in the past Oumi Janta posted a video on Instagram of her dancing on curler skates at Tempelhofer Feld, Berlin, a former WWII army airport now a metropolis park. In yellow tops and shorts, Oumi strikes languidly on the notes of Ba:Sen (Pool Party Dub Mix) by In Deep We Belief. A imaginative and prescient that expressed whole freedom and that bewitched the world at a time after we have been fully nonetheless.

    Award-winning actress Viola Davis shared the video, the Australian comic Celeste Barber she instantly placed on her skates for one in every of her hilarious parodies of the sequence #CelesteChallengeAccepted, whereas the variety of Janta’s followers reached the document determine of almost one million, so, in a single day. The “skating hours“, A mode that mixes skating with dance and gymnastics, has develop into an actual obsession everywhere in the world, largely due to Janta, a lot in order that curler skates have gone out of stock.

    The inventive director of Bottega Veneta Daniel lee evidently he was additionally impressed by the skater. Janta, 30, appeared within the digital magazine Issue 01 of the maison, launched final March after that BV had left the world of social media. And as we speak Oumi is the protagonist of the Wardrobe 02 adv subsequent to the rapper Little Simz, to the mannequin Kenzie, to the saxophonist Nubya garcia and the singer Neneh Cherry together with his daughter Tyson McVey, shot by Tyrone Lebon and out on June 7.

    We spoke to Janta on Zoom to get to know her higher and be taught extra in regards to the unbelievable 12 months she has lived.

    The step I am perfecting proper now’s …

    “The sit spin: you begin by turning on your self whereas standing after which slowly bend your knees till you’re in a sitting place. You want numerous management over the physique and numerous stability, however in the end I will make it ”!

    The skater I love most …

    “She is the determine skater Surya Bonaly that on the 1998 Winter Olympics in Nagano, Japan, she was the primary ice skater (and the one one to this point) to make a backflip touchdown on a single blade ”.

    What’s on my playlist …

    “I Daft Punk and the Sister Sledge. I believe there may be much more emotion in that music than in what is completed as we speak. Once I shut my eyes and hearken to these songs I really feel the music enter me, I can not assist however dance “.

    The garments I put on should be …

    “Comfy and enveloping. Each morning once I open the wardrobe I search for one thing that offers me a specific vibe, one thing that makes me really feel good in that second. I primarily put on crop tops and shorts as a result of on this manner I’m freer in my actions ”.

    Berlin is my dwelling as a result of …

    “There’s a relaxed ambiance and nobody ever judges you. I used to be born in Senegal, which can also be dwelling to me, however I arrived within the German capital once I was very younger with my mother and father, so listed here are my pals and my household. And even when for sure durations I discover myself in different places, it’s in Berlin that I at all times return ”.

    The issues I like to do in Berlin …

    “Spending time in its nice bars and parks. I’m a free spirit and I actually like skating on the road within the night with the skates that gentle up ”.

    A spot the place I dream of going is …

    “Atlanta within the USA is the capital of jam skating. I have been skating for about seven years, and I discovered this model fairly early on. Films like Roller Boogie (1979, Ed.) take me again in time, to once I was not but born, and so they impressed me to commit myself to jam-style skating “.

    A tip for individuals who wish to purchase a pair of curler skates …

    “Do not be distracted by the look and the colours. Make sure that the bottom is stable and the boot is comfy. Select it in leather-based, suede or vegan leather-based, as I do, not in plastic. I favor curler skates to inline skates, with which the actions are extra inflexible ”.

    Sooner or later…

    “I want to open a skating college in Germany to make skating develop into extra mainstream, it isn’t as well-liked right here as within the US or Nice Britain. After which, possibly sometime I will open different faculties throughout Europe. I actually like sharing my information and by educating you be taught so much in flip ”.


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