No more search engine auctions for Android: Google is giving up pay-to-play

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    From September onwards, all search engines like google that need it will seem within the choice display screen on Android units – with out having to pay Google for them. Apparently the EU Fee put strain on the search engine big, which can also be accountable for Android. To date, different suppliers needed to bid in auctions to be displayed in a range menu. That was known as pay-to-play. Solely the 4 highest bidders have been then given a spot.

    Google writes in a blog post that an agreement has been reached with the commission. The longstanding cooperation is emphasised, which has at all times been about creating as a lot choice as attainable on Android units, however on the identical time guaranteeing that Android can proceed to be provided freed from cost – that’s, Google generates enough revenue.

    The process on the auctions was very annoying to the rivals and the fee. It was preceded by the Accusation that Google is abusing its own operating system to favor its own search. The ensuing course of was the auctions. In accordance with Google, a option to confide in different search engine suppliers. For this slightly rip off. Ecosia CEO Christian Kroll explains the present improvement: “Search suppliers now have the prospect to compete extra pretty on the Android market primarily based on the attractiveness of their product, as a substitute of being excluded by monopoly conduct.”

    Ecosia, DuckDuckGo, Lilo, Qwant and Seznam had contacted the EU Competition Commissioner, Margrethe Vestager – and thus towards Google’s actions. Google says: “After now we have obtained additional suggestions from the Fee, we’re making last modifications to the selection display screen. This contains making participation free for eligible search engines like google.” There isn’t any want to fret concerning the competitors as a result of Google doesn’t prevail as a result of there aren’t any alternate options, however as a result of they’re the most effective search engine.


    (emw)

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